GWM’s Plant Targets Northern Mexico

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GWM will open the first Chinese car plant in Mexico, and two states are competing for it.

The Chinese manufacturer first spoke of its intentions to install a plant in Mexico in September 2023.

Two states are competing for the plant that the Chinese manufacturer Great Wall Motors (GWM) plans to install in Mexico. Coahuila and Durango are in the final stretch for what would be the first manufacturing operation that a Chinese passenger vehicle manufacturer builds in the country.

Giant Motors Latinoamérica and SEV – two Mexican companies that market Chinese-manufactured models – carry out the final assembly process of the JAC and Dayun brand vehicles they sell in Mexico. However, neither of the two operations is directly managed by the Chinese manufacturers.

GWM’s plan is to install a plant in the country – the second in America – to produce models to supply the local market, but also to export to other Latin American countries. The other plant of the Chinese manufacturer is in Brazil, where this year it will start the production of a Poer brand pickup, one of the five that GWM markets globally.

“Of course, we intend to set up plants outside of China, otherwise how could we make friends,” said Parker Shi, vice president of international markets at GWM, referring to the constant remarks made to Chinese manufacturers for taking advantage of government subsidies to produce low-cost vehicles and import them to other markets.

“Our plan in Mexico is not just to sell vehicles, we also want to have local production and develop a supply chain,” added Shi.

Source: Expansion